News — starbucks

I just read this BBC article about Starbucks opening up in Italy. http://www.bbc.co.uk/news/magazine-35728428 Personally.  I'll think they'll succeed.  Why?  Having seen what Starbucks do in the US and how they adapt their offering to suit the local market, I have no doubt that the Italian offering will be nothing other than totally focussed on finding the local customer who is prepared to try something new as well as attract a handful of the 2 million of so visitors to Milan each year. The local coffee shop will still be there but I do fear that the power of the Starbucks brand...