Is it just us or is everyone talking about 1973? Or is it about marking the 50 year anniversary that makes at least one of us feel old! Talk of the 70s does bring back memories of bad coffee and coffee substitutes such as Camp, which became popular when there were bad frosts in Brazil that pushed the price of coffee up, but it was really the start of coffee culture in the UK.
Prior to this decade, tea had been the traditional hot beverage of choice for most Britons, with coffee being seen as a more exotic and expensive option. However, as the 1970s progressed, coffee began to gain popularity and by the end of the decade it had become a staple drink for many people. The UK's most popular coffee shop chain, Costa, started in 1971.
One of the main reasons for the rise in coffee consumption was the growth of the 'coffee bar' culture. These establishments, which were often modelled after Italian cafes, offered a place for people to socialise and enjoy a cup of coffee in a relaxed atmosphere. They also began to serve speciality coffees such as cappuccinos and lattes, which were previously unknown to most Britons.
Another factor that contributed to the growing popularity of coffee was the increased availability of the instant variety. Prior to the 1970s, instant coffee had a reputation for being of poor quality, but improvements in technology and manufacturing processes led to the production of instant coffee that was more similar in taste to brewed coffee.
Coffee also became more affordable for the average consumer during the 1970s. As the demand for coffee increased, prices dropped and it became more accessible to a wider range of people. This, combined with the growing popularity of coffee bars and the availability of instant coffee, helped to make coffee a more mainstream drink.
Of course, now we couldn't imagine being without it and the daily lift it gives us. Talking of lifts, have you tried our super strength blend Caffeine Hit, which is made using Robusta and Arabica beans. It really does pack a punch, so why not order yours today?